
Fold it into the car
Load it into your own car or a taxi, and use the same familiar cart even when you're travelling.
LAST HALF MILE MOBILITY
No driver's license required — under Japanese law it's classed as a pedestrian device. Fold it up to bring along in a car or on public transport, and use it both outdoors and inside facilities.

ENJOY GOING OUT
Smart, foldable, and simple to operate — people choose JOYCart for many reasons, but they all share one thing in common: wanting to enjoy getting out and about.
From everyday errands to travel, JOYCart is mobility that means you never have to give up an outing just because of the walking distance.

WHY JOYCART
JOYCart's strength isn't just travelling under its own power — it's being carried to where you need it and used once you get there.

Load it into your own car or a taxi, and use the same familiar cart even when you're travelling.

Combine it with trains, the Shinkansen, buses and more to widen your range of movement.

Takes up little space at the entryway or indoors, and rolls easily on its carry handle.
PRODUCT

A handle-type electric wheelchair certified by Japan's National Public Safety Commission. The accelerator lever, speed control, and forward/reverse switch are all operated easily by hand.
VOICE
The Sasaki family, Asahikawa (name changed, 50s)
We decided to rent JOYCart just a week before our family trip. My husband (56) had been badly burned and was wondering whether to give up on the trip altogether. With our son in his second year of high school, we knew this would likely be our last long family trip together — and then, just a week before our planned trip to Okinawa, my husband suffered a burn that would take months to heal, leaving him unable to walk without a cane.
Just as we were thinking of giving up, we found JOYCart. With the schedule so tight, we consulted with NOAA and just managed to arrange one for use on Ishigaki Island, Okinawa.
Once there, my husband got around on JOYCart while our son and I explored the island by bicycle. We'd worried about the sandy paths, but it never got stuck once, and it had plenty of power and was comfortable to ride.
Without JOYCart, I think we would have given up on the trip entirely. It helped us hold onto a precious time together as a family.
Ms. Nishiura, Kobe (mother, age 83)
My 83-year-old mother has numbness in her hands and feet that makes long walks difficult, and she has also been in rehabilitation since fracturing her femur while travelling a few years ago. Wanting her to be able to enjoy getting out more, I bought a JOYCart for her about a year ago. Together we tried it out over distances from a few hundred metres to around a kilometre or more, on the way to her hospital, the local community hall, and restaurants she often visits.
Our neighbourhood has a lot of hills, so she used to feel anxious even about going out nearby, but now she uses it every day for community gatherings, shopping, and hospital visits. She says JOYCart is easy to operate, and at shops with wide aisles like drugstores she can ride it all the way from browsing to the checkout. It also folds up and fits in the car for trips, and has been a great help getting around and shopping at our destinations.
By combining her cane with JOYCart, her range of activity has widened, and she says JOYCart has become indispensable to her daily life.
MEDIA
Featured in numerous newspapers (Asahi Shimbun, Yomiuri Shimbun, Nikkei, Chiba Nippo, Chiba Keizai Shimbun, Boso Nichinichi Shimbun, Kita-Nippon Shimbun, Chunichi Shimbun, Fukui Shimbun, Shimotsuke Shimbun, Kanko Keizai Shimbun, and others) and TV outlets (NHK, Toyama TV, and others).
STORY
From an interview in ARGUS (May 2023 issue), a magazine published by the Tokyo Metropolitan Small and Medium Enterprise Support Center, in a feature titled "Tokyo's Hidden Gems: Stories of Companies," written by product journalist Mori Kitamura.
In Japan, around 600,000 people surrender their driver's license every year. Yet the market for senior mobility scooters is only around 15,000 units a year. One reason is that there had been little mobility on the market that people actually wanted to use in place of a car.
NOAA's representative recognised this as the problem. At the time, the only options were heavy, bulky senior scooters that couldn't be loaded into a family car — so users would end up telling their families, "you all go on ahead without me," out of reluctance to be a burden.
So he decided he would build, with his own hands, a senior scooter that solved every one of those problems. The idea for the product actually began from a very personal feeling. He designed a structure that could be assembled in about 15 seconds once you got used to it, that loaded easily into a private car — and crucially, one with stylish enough design that older users would actually want to use it.
He puts it forcefully: "It's essential to design something so that a neighbour who sees you riding it won't say, 'Isn't that for people much older than you?'" And indeed — combined with its fold-up design, it can be ridden wherever and whenever you like, from home or while travelling.
Launched in May 2020, it has already shipped over 300 units and rental service has also begun, with growing interest from local governments and the travel industry.
We offer short-term rentals — whether as a trial before buying or for use during a trip.